Written by Mike Bowles
A Top Guard security officer wears a uniform to represent the company, and the badge/shield/sleeve patch reflect this. But, probably the most important representation you make each day is that of yourself. What do you want people to think of you? Top Guard’s crisp uniform look is a critical piece to being a successful and respected security officer. And, when worn properly, a professional and clean uniform will establish a strong position of authority to others. It also serves as an immediate deterrent to crime, as well as bringing great comfort to those we are assigned to protect. People generally feel safer around security officers who take pride in the way they look and conduct themselves. Neat and trimmed hair, little or no facial hair and minimal jewelry add to a security officer’s overall image. Obviously, a sharp uniform and a clean physical appearance are no substitute for well-trained officers, but pairing the properly worn uniform with a high skill level will make every security officer’s efforts more effective.
Research has suggested that even slight alterations to the style of the uniform will change how others will perceive a security officer. Top Guard has taken specific steps to ensure we have the proper uniform presentation and grooming standards. Most realize that both clothing and physical appearance are very important in the initial development of social relationships. Studies have revealed that physical appearance, including clothing, is the factor most often used in developing a first impression of someone. Clothing has been found to have an even greater effect on making first impressions than personality. Think about individuals who are preparing to go out on a date. Do they put on their best clothes and make themselves presentable to members of the opposite sex; or do they go out dirty, and with yesterday’s clothes on? The answer is quite obvious. That same theory applies when you put your uniform on and report for duty representing Top Guard.
The para-military uniform is one of the most immediate, important visual representations of the private security professional. It instantly signals authority and inspires most people to respond accordingly. Only the para-military uniform results in a high rate of cooperation from the general population… This is another reason to wear the uniform properly and look your best. Research shows that obedience to the para-military uniform usually continues even after a security officer departs, whereby direction was given but compliance could no longer readily be observed. The condition of an officer’s uniform and equipment can also have an impact on safety. A dirty or wrinkled uniform or a poor display of equipment may convey a message that the officer has a complacent attitude about his or her job. This complacency can be an invitation to violence that must be avoided at all times.
Importance Of The Security Officer Uniform (Overview)
1. Provides Instant Recognizability
In an emergency situation, one immediately looks for an authoritative figure. If there’s a uniformed officer on hand, the decision is readily made by those who seek assistance.
2. Peace Of Mind For Customers
When a uniformed security officer is on hand, customers are both aware and reassured by their presence. The high visibility view of a well presented officer is naturally calming.
3. Greater Deterrent To Crime
When criminals see an officer in uniform on location, a strong deterrent to criminal activities is already actively in place. Criminals will almost always seek out an easier mark where no security presence exists.
4. Creates A Sense Of Pride And Purpose For The Security Officer
When a security officer puts on their uniform, the pride in their own presentation, as well as being a key representative of Top Guard is complete. The Top Guard uniform instantly identifies each officer as part of a team of experienced professionals.
5. A Professional Reflection Of The Customer and Top Guard
Generally, most people will subconsciously associate any Top Guard security officer they see with the company they work for and the customer they serve. This makes physical presentation and professionalism of the utmost importance.
The Top Guard uniform should ALWAYS be considered as an important tool of each security officer. The uniform has a powerful impact on how each officer is perceived, and this reality should be remembered every time it is worn.